The basis of a long and active dog life is a species-appropriate, balanced nutrition and plenty of exercise. Concept for Life Medium Adult dry dog food is formulated to suit the nutritional needs of medium breed adult dogs aged over 12 months. As a rule, medium-sized dogs need a balanced mix of around 25 vital nutrients, so the ingredients that make up your dog’s daily meals play a very important role. Easy-to-digest protein provides energy and promotes lean muscles, while fats and carbohydrates also work to satisfy your dog’s energy needs. Your dog can only utilise these sources of energy and vital nutrients if they are present in the appropriate quantities in your pet’s food. An unbalanced diet can lead to nutritional deficiencies or an excessive intake of certain nutrients. Concept for Life Medium Adult provides your adult dog with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your dog’s specific requirements and to promote all-round health and well-being. The adapted calorie content in Concept for Life Medium Adult helps medium breed dogs to maintain their ideal weight and actively supports life-long health. Concept for Life combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted. The special vitamin complex works in combination with mannan-oligosaccharides and beta-glucans to help to strengthen your dog’s natural defences. Copper and organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, also help to promote glossy fur and supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque and dental tartar. It also contains special plant fibres which help to mechanically clean your dog’s teeth. Concept for Life Medium Adult is tailored, premium nutrition based on the individual dietary requirements of medium-sized, adult breeds of dog. Ideal weight maintenance: The balanced calorie content can help your dog to maintain its ideal weight. High-quality animal protein can help keep muscles lean and strong. Maximum digestibility: The formula with high-quality protein and prebiotic inulin, in combination with special plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion. Strengthens natural defences: The special vitamin complex works in combination with mannan-oligosaccharides and beta-glucans to help to strengthen the body’s own natural defences. Highest level of acceptance: The balanced formula contains a high content of fresh meat, so it is very well accepted by medium breed dogs. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Shiny fur and healthy skin: The Vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, help to promote glossy fur and supple skin. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat and soya Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Medium Adult provides your medium-sized adult dog with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Adult is a premium, complete dry food for medium-sized adult dogs (aged 12 months and over, weighing between 11-25kg) and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.